The first ever Doodle was developed when the Google founders Larry Page and Sergey Brin went to the Burning Man festival in the Nevada desert in 1998 and tinkered with the logo to show they were out of the office. So you never died, you just kept regenerating.”Ħ5th anniversary of the birth of Freddie Mercury Photograph: PRįor Cruikshank, the key to the popularity of the Doodle is that “it shows the human behind the machine”. We wanted the Daleks, and to get across the way the Doctor metamorphosed, and that became the lives in the game. “For the Doctor Who animated game we had lots of ideas and diluted them down to three or four of the most powerful aspects. “We’re aware that we have to make a Doodle global, so we can’t use language that wouldn’t make sense in one territory, and it almost becomes a series of graphic symbols. “It’s a challenge we relish,” says Matthew Cruikshank, the only British Doodler in the team, who studied animation at Bournemouth College before being headhunted and decamping to the Googleplex two years ago. And last year, in celebration of the children’s author Maurice Sendak, Google spoke to Sendak’s long-time assistant to find out about everything from his favourite foods to his love of dogs. In 2012 they briefly considered hiring an architect to build a scale model of a Mies van der Rohe building for what would have been his 126th birthday. When Google commemorated the dancer Martha Graham in 2011, for instance, they asked the principal dancer at the Martha Graham Dance Company to perform for them so they could record and animate her movements. Once a theme has been decided, it can take months to bring it to fruition with the help of Google engineers. Google staff and members of the public are encouraged to email their thoughts.
He leads a team of 10 illustrators who have regular brainstorming sessions. Germick, speaking by phone from Google HQ in Mountain View, California, where he’s worked since 2006, says: “We’re grateful come to our homepage, and if we can give them 30 seconds of messing around before they go on with their day, that’s great.” 150th anniversary of the opening of the London tube Photograph: PR
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